Blush reframes boxed wine through the lens of social ritual, nightlife culture and contemporary visual identity. the project rejects traditional wine branding in favour of something louder, younger, and more culturally charged. The identity pulls from late-night convenience culture, retro packaging systems, and the hyper-graphic language of modern lifestyle brands to position boxed wine as an object of energy rather than tradition — designed for pouring, passing, and existing within moments of movement, music, and connection.